PRO RE NATA: Revolutionizing Skincare with Bioceutical Solutions

PlusX and Katalyst Unveil a Unique Cosmetic Brand Identity and Package Design

Environmental issues and toxic ingredients have become major concerns in the cosmetic market, leading to a shift towards chemical-free and preservative-free products. Amidst this trend, each skincare brand is striving to highlight its unique technology. In this context, PRO RE NATA, a new entrant, needed a distinctive message and brand identity to gain solid recognition from customers.

The brand name “PRO RE NATA” is a professional term used by doctors and pharmacists in prescriptions, meaning ‘as needed’ or ‘as the situation arises’. The overall design, including labels and typography, is reminiscent of a ‘prescription’, reinforcing the brand's identity as a bioceutical skin solution that embodies the professionalism of doctors.

The logotype of PRO RE NATA is designed with Humanist Sans, a font that sits between Sans Serif and Serif, conveying a modern and prestigious brand image. The brand's initials are also used as a monogram and a stamp, enabling the brand to communicate as ‘PRN’, and instilling trust in it as a bioceutical skincare brand.

The design team behind this innovative brand includes PlusX's Creative Director Shin Myungsup, BX Strategist Im Taesu, Kim Jisu, BX Designer Lee Hyojin, Lee Suji, Kim yura, and Katalyst's CEO Lee Philip, Kim Jaeil, Project Director Park Jooyoung, Brand Marketing Park Sunjung, and Product Planning Park Hyeri.

PRO RE NATA's unique approach to skincare has been recognized with a Golden A' Packaging Design Award in 2018. This prestigious award is granted to outstanding creations that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and significantly impact the world with their desirable characteristics.